Explore the use of color in cosmetic packaging design
Time of issue:
2024-08-20
The main consumer force in the cosmetics industry is female users, and in the design of
The main consumer force in the cosmetics industry is female users, and in the design of cosmetics packaging, the use of color to reflect the sense of luxury is the key point. So what are the specific strategies for cosmetic packaging design?
One. Typography of brand text
The brand text of cosmetics generally needs to be designed to be more delicate, generous and simple. For example, the main refreshing type of facial cleanser packaging generally uses a thinner font on the text, which is enlarged behind the font to overlap the shadows; Or combine the font itself with the water element.
Two. The choice of color
The choice of color should not only consider the characteristics of the cosmetics themselves, but also take into account the suitable people.
For example, women's cosmetics can reflect softness, gaudy, and enthusiasm in color, and in order not to lose the brand's sense of luxury, the use of color should focus on a sense of stability and not too jumpy. The cosmetics used by teenagers can be pure and romantic, and the style can also be more lively; Children's skin care products are more likely to use bright yellow, green and other colors that look healthy and caring; Men's cosmetics are more in line with men's aesthetics, mostly using blue and black, and with the current increase in men's awareness of skin care, the packaging design is also more inclined to warm and passionate colors, such as orange and red.
Three. Use of image elements
For younger cosmetics packaging designs, we often use some illustration designs, but we should pay attention to the fact that the illustrations should not be too complicated and dominating. For high-end people, illustration design is inevitably naïve, so we often use some graphic elements, in order to reflect the original ecology of cosmetics itself, natural concepts, but also often add some leaves, water, clouds and other natural elements to set off.
Four. Container selection for cosmetic packaging
In order to make the packaging new and unique, the choice of container is also a key point to consider in the design of cosmetic packaging. For example, the cube gives people a sense of stability and maturity, the cylinder will have some more pretty and bright feelings, and the cone can give people a sense of stability, steadfastness, and has an elegant and noble feeling. As everyone's aesthetic tends to be diverse and fashionable, sometimes we also adopt some special-shaped bottles, and if the design is appropriate, this cosmetic will make a more impressive impression. However, it should be noted that in addition to considering the aesthetics of such special-shaped packaging, we should also consider whether all the cosmetics in the bottle can be poured out, otherwise the practicality will be greatly reduced.
Keyword:
Shantou LEE'YOO Packaging Co., Ltd.
Address：No.214, Zhongwei Industrial Zone, Zhaitou, Chaoshan Road, Jinping District, Shantou, China
Email: info@leeyoopack.com
Mobile Site
Copyright © Shantou LEE'YOO Packaging Co., Ltd.
