Under the attention, how should cosmetics packaging material manufacturers seize the opportunity and seek new growth points?
Time of issue:
2024-08-20
At present, the high-end brand has become a constant issue in the Chinese cosmetics market.
At present, the high-end brand has become a constant issue in the Chinese cosmetics market.
From the moment it catches the consumer's eye, a good package speaks for your product. At the same time, as a process in the cosmetics industry, packaging not only ensures its own safety and environmental protection, but also undertakes the function of protecting the hygiene and safety of the contents, and its importance is self-evident.
According to Marketsand Markets, the world's second largest market consulting company, the global cosmetics packaging market is expected to grow to US$60.9 billion (about 384.95 billion yuan) in 2025, with a compound annual growth rate of 4.03%.
In the post-pandemic era, consumers are paying more attention to digital experience and health. According to the change of consumer demand, the strategic transformation of beauty cosmetics to beauty technology is the stronger voice of the times. Scientific and technological innovation will be implemented in the whole process of R&D, production, marketing and operation of beauty cosmetics. International brands will continue to strengthen technological innovation, and domestic brands need to improve their ability to innovate differentiated services.
In the era of attention economy, how should packaging material suppliers seize the opportunity and seek new growth points?
(1) With the continuous upgrading of consumers' demand for skin care, local refined categories will become a high-growth track;
(2) The development of mid-to-high-end cosmetics is strong, the demand for high-end packaging increases, and the sense of luxury and simplicity will be sought after;
(3) The packaging innovation ability is concerned by the brand, whether it is the brand or the packaging material supplier, innovation is the core driving force for future development.
Adhere to the path of innovation, continuously increase R&D investment, enhance R&D capabilities, and develop innovative packaging materials to support products.
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